Designing projects for digital touchpoints is just the beginning of what I love about design. Crafting the perfect digital experience is like curating the perfect playlist — it sets the tone and keeps the vibe alive. In a digital landscape overflowing with sameness, a bold logo, a cohesive color palette, and a website that feels effortless to navigate are what make people pause, engage, and remember. What I love most about branding and web design is the transformation: watching scattered ideas and rough sketches come together into a unified identity that not only tells a story but becomes the heart of a business, ready to leave its mark on the world.