Website Design for AS Electrical Services
AS Electrical Services, is looking to elevate their existing logo into a cohesive brand identity and develop a fully optimized website to increase the business’s discoverability and enhance user experience.
Overview
Client: Alex Symonds, AS Electrical Services
Scope: Digital Design, Branding
Outcome: Expanded brand identity based on the current logo and a fully redesigned website with improved flow, branding, and SEO. Deliverables include a brand identity kit with fonts and color codes, and a functional, optimized website with secure migration and DNS redirection.
Critical Focus: Maintain brand consistency by aligning new assets with the existing logo and competitor analysis. Design a fully optimized website with essential features: fast loading speeds, SEO, secure backups, CTAs, inbuilt forms, testimonials, customized plugins, and a detailed policy page. Ensure a seamless website migration with minimal disruptions.
Specifications
Brand Identity Development:
- Expand on the current logo.
- Create a brand identity kit with font files and color codes.
- Ensure branding aligns with industry standards and competitors.
Website Design and Development:
- Full redesign with improved flow and SEO optimization.
- Features: fast loading speed, secure backups, CTAs, forms, testimonials, and policy page.
- Optimize photos and logo for web use.
- Customized plugins and client-specified hyperlinks.
Website Migration:
- Migrate the new website with minimal downtime.
- Ensure DNS redirection is completed upon project completion and final payment.
Accessibility and Security:
- Backup and website security integration.
- Ensure usability and accessibility for all users.
development
Alex expressed concerns about overusing black, as it felt too on-the-nose for his tagline, “Lost in the dark, call us today.” To address this, I incorporated a deep blue as a bold accent, complementing his logo while softening the visual tone.
During consultations, we reviewed competitors’ websites to identify Alex’s preferences, dislikes, and inspirations, ensuring the design aligned with his vision. As the original website was built on Google Workspace, we decided transitioning to WordPress provided greater flexibility and functionality for Alex’s needs. To avoid disrupting the existing website, I worked on the new design separately and planned the DNS transfer closer to completion.
Given the nature of the electrical services website, it was crucial to prominently display Alex’s Electrical Contractor License, Australian Refrigeration Council number, and Australian Business Number. Additionally, the Master Electricians Australia (MEA) member logo was included as a mark of accreditation. To ensure proper usage, I contacted MEA to obtain their official logo files and branding kit.
Final Solution
At the start of the project, the original font files for the logo were missing. While I couldn’t find an exact match for the mixed-case font used in “electrical services,” this turned into an advantage as Alex preferred a similar typeface in standard case. I sourced a comparable font for the subheading via Google Fonts and paired it with Poppins Light, chosen for its rounded lettering that complements the header font, Evolenta Bold. To ensure design consistency moving forward, I included a section in the brand identity overview comparing the original and replicated fonts, providing clarity for future designers.
The final layouts prioritized responsiveness and user experience, ensuring the website met client expectations with professional and visually appealing designs. The original “Get a Quote” page, which featured a lengthy and overwhelming Google Forms questionnaire, was replaced with a streamlined WP Forms contact form for general inquiries. For “Request a Quote/Booking,” the site redirected to Alex’s preferred external booking management system. Button interactions were color-coded for clarity: orange was used for quote, contact, and booking forms, while blue indicated navigation to informational pages like “Meet the Team” and “About Our Services.”
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